Catchy Move In Music

Every fall, college freshmen have the dreadful task of moving into their dorms. I remember my freshman move-in last year. It was one of the most distressing moments of my life. Boxing up my life possessions, moving to a foreign city, meeting a total stranger that is your roommate, and saying goodbye to parentals - all nervewracking episodes.

But apparently, meeting a complete stranger and trying to figure out how to decorate your room isn't so hard if you have catchy music playing and you shop at Target.




I saw this commercial at least once every night while watching the Olympics. I wish this one came out last year so I could have blasted Enur ft. Natasja - Calabria and waited for my roommate to show up to have a dance off/decorating session. Things would have been so much easier.

This commercial makes moving in look so fun and easy. At the beginning, the room is a typical mess of boxes and blank walls. But by the end, after some contemporary dance moves and close-ups of hands hanging picture frames, you can't tell whether you're in a dorm or a hip, downtown loft. All thanks to Target!

I do have a couple problems with this spot though. First of all, that room is about four times as big as my room last year. I definitely could not do that last dance move (where they look like they're doing the funky chicken but they spin around and it's so much cooler) without hitting my head on my lofted bed or running into a dresser. And secondly, why does one girl get a comfy swivel, rolly desk chair, and then slides a pink ottoman across the room to her roommate's side (the slide takes two whole seconds, thereby confirming the enormity of the room.) Is Target trying to say that the girl in the green will not study as much as the other girl? I hope not Target.

But overall, this commercial is one of my favorites because it executes that classic Apple iPod formula. Dancing, bright color palate, white background, and simple branding at the end. It is clean and uncomplicated.

Verdict: Whenever a TV ad makes you want to get up and dance, I'd say it's pretty good commercial.

Intro Post

I can't give you the inside scoop on celebrity gossip. Nor do I have thousands of people mailing me their innermost secrets in postcard form. But I do watch television commercials. As a lowly college sophomore with no declared major, that will be my expertise for now.