It's fine, go 'aww'

I love reading. I do most of my reading in the summer because school gets in the way of my reading time. Weird huh?

This next commercial is a play on the 'student caught passing a note during class' situation, but takes an undeniably adorable turn.



Some may think it was corny, but I thought it was cute. The teacher is overwhelmed with emotion as she read the note. Look past the remote chance that a second-grader could use the word 'abyss' correctly and let the spot take you back to your note-passing days.

I wish I was as smooth as that kid during elementary. I wasn't much of a note writer. I think my move was kicking mud off my shoes under the desk of the girl next to me. Yeah, that didn't get me far.

This commercial was well shot too. Note the use of a dolly when the student walks up to give up the note. Also when reading the note out loud, the teacher has this expression that longs for a note like that to be written for her. This commercial definitely promotes the Indigo Love of Reading Fund. Whatever that is.

Guitar Hero Reels in Celebs

My roommate got the new Guitar Hero last week. He was actually shopping for Halloween costumes, but came home with the hard to find Guitar Hero World Tour band kit. As his roommate, I am reaping the benefits by being delegated to be the drummer in his "band". It's pretty sweet.

After buying the new GH, we saw these two ads.





Now these commercials didn't convince my roommate to buy the game. (The game pretty much sells itself.) But I am impressed with all the high profile celebrities Guitar Hero was able to get in this Risky Business spoof.

You have Tony Hawk (legend in his own video game right) on drums, Alex Rodriguez (highest paid baseball player ever) on bass, Michael Phelps (you know, that guy who dominated NBC this summer) on guitar and Kobe Bryant (remember him being swarmed by Chinese fans?) as the lead singer. That is star packed. Then there is the second commercial with the famed supermodel Heidi Klum. She doesn't need a band.

It's always fun to see celebs like this being a little silly and this commercial got it right. Just look at Phelps strum that "guitar". He can't keep from grinning. Kobe gets really into the lipsyncing. The picture looks just like the 80's movie.

I wonder how much they got paid...

Why Brooke Shields?

Let's pretend it was my plan to have a one month gap between blogs and continue...

During fall break, I was able to catch up on television watching. I'm still not at the point I want to be, but I'm getting there.

These new ads by Volkswagen are more miss than hit.



VW is attempting to bolster their reputation for German engineering by claiming women are having children just so they can experience their new minivan. They mimic a PSA with Brooke Shields warning, "Have a baby for love, not for German engineering."

Obviously these spots are sarcastic, but unfortunately the joke doesn't work.

I don't find the ads clever or funny at all. It's actually sort of offensive to pregnant women; demeaning their childbirth for the hope of riding in a Volkswagen.

Even the beginning, with the old-fashion VW "talking" to Shields in a German accent, can be misinterpreted as degradation.

These fake PSAs shouldn't do the warning. They should be warned themselves.