Remember when you were young and there was something you really wanted for Christmas? You would daydream during class about it. You would pray that you would unwrap it come Christmas morning?
Well for this kid, it's the Nintendo 64. BMW used some funny (and sort of scary) Christmas Day home footage for their holiday commercial.
Just look at the expression on his face. The screaming, the hands in the air, the elation of finally getting what you wanted I wish I was half as excited as he is about anything. Oh that childish innocence.
BMW cleverly tries to bring back those wishes with its 'Holiday Wish Event'. Adults too can have their wishes fulfilled if they buy the new 328i sedan.
It's a nice comparison. Who doesn't want those childhood presents back? Presents meant so much back then. Maybe a new BMW will fill that void.
But of course, it's just not the same as the eye-bulging kid opening his new N64.
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