So a couple minutes ago I was watching TV. Well I wasn't actually watching, I was on my laptop and the TV was on in the background. Anyway, a commercial came on that made me go, "Wait, what?"
I just saw the end of it where 'Hotels.com' is displayed, but my roommate was laughing so I looked it up online. Fortunately, I found it to share with you all.
"It's workin. It's working! Ah they got me! Ahh it's workin!"
I love commercials like this. Why make sense when you can be hilarious? I applaud you Hotels.com for this short and sweet spot.
It has a focus - user reviews on the Web site. It has an odd couple (one straight character, one out there character), which is a classic formula for comedy. And it has branding - Hotels.com at the end.
I'm glad commercials like this are approved by the companies being advertised. Sometimes short and sweet is the most effective way to people remembering your product.
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